Capitalising on customer contact and preventing ticket fraud are the key benefits...

Event Master is a flexible and scalable management and ticketing solution for all Events and Hospitality needs.

Utilising state-of-the-art bar coding, handheld scan/swipe and wireless technology; ticketing for large venues and open public events like racecourse meetings can be securely handled in real time, ensuring revenue protection. Bookings and payments for different area access, concession and member profiles are quickly and easily handled pre-event, at on-the-day ticket offices and by on-site security stewards.

Event Master improves on existing barrier entry systems and integrates with your web-site to provide effective end-to-end online booking, payment processing and crowd management.

Every on-site attendee, paying customer, vendor or staff; displays a tear-proof and waterproof bar coded ticket that is easily fixed to any button/buttonhole. Each ticket is uniquely referenced to the event and individual using secure coding technologies.

Event Master also facilitates the charging and billing of corporate hospitality catering & licensed bars by bar code swipe of the ticket. Event Master Back Office software will integrate with till systems and feed data to Marketing and Accounting systems.

Customised wireless & fixed network solutions are delivered to support Event Master. Serendipity also provides Web Design, Development and Hosting Services where required.
 

True web based ticketing system that enables any authorised person to take bookings regardless of their location.

Streamlines processing a ticket booking over the telephone, in person (on and off location), by post and via the Internet in real-time.

Deals with advance and on the day, on and off facility ticket sales.

Handles all payment types - all plastic (i.e. credit and debit cards, online authorisation), cheque, cash,
direct debit, invoice, BACS, postal orders.

Handle the sale of a variety of "products" - different enclosure types with different price levels, various ticket types at differing price levels, race card vouchers and packaged items.

Handles the sale and administration of season tickets/annual membership.

Copes with concession prices (e.g. for children, senior citizens, 16-21'yr olds, NUS card holders etc.) and is flexible to allow for changes in concession types and prices.

Provides real time accounting on sales and takings with detailed reports/ breakdowns.

Full audit trail integrity.

Provides a receipt/proof of purchase for all on-line ticket sales.

Provides real-time attendance figures at a glance on an event day and produces accurate advance sales reports.

Copes with capacity limits for each enclosure and allows changes to capacities/ ticketing quantities when required by the Database Administrator.


Prevent ticket fraud.

Provides speedy access into the facility on event days.

Provides a means of distinguishing clearly one ticket type from another.

Automated permit/restrict/prevent entry according to the ticket/card type presented.

On Scanner Messaging to alert staff e.g. 'Tickets reported Lost in Post - please contact Admin Office' or 'VIP Guest - please direct to Box 12'.

Access control including Car Park administration.

Ability to invalidate tickets/cards that are lost or stolen.


Booking Restaurant and Lounges, which can be booked as individual tables or exclusive with varied pricing packages.

Supplement charging programmable for under-occupancy on premier event days.

Booking Marquees on Major Event as groups, tables or exclusive.

Booking Executive Seasonal Hire based on a fixed fee with catering/licensing provisions.

Deposit invoices generated requesting a minimum deposit of the hire charge immediately upon accepting the booking (% to be user defined for each type of service).

Deposit invoices or minimum deposit amounts may be waived or varied only at the discretion of the users with authority to do so.

Final payment processing receipted prior to the event date (or as set out in the terms and conditions for that type of hospitality event).


Each room, bar and facility, including boxes and marquees can be made available for conference/event hire on-line.

Specific rooms can be excluded for hire on event days.


Define the number of dining establishments the number of tables and their capacity.

The system will allow alternate configurations of tables to suit large parties where desired (for example by combining tables).

Menus can be entered (where these are set in advance as part of a package).

Advance Booking with part payment or payment in full for a set menu or package.

Event and table listings can be printing, faxed or e-mailed to caterers as required together with any menu choices that have been pre-selected.


Track customer activity by event dates, booking dates, groups of dates, frequency value (RFV),
geographical region (postcode).

Mechanism for customers to opt into receiving further information for the racecourse or related or
unrelated third parties.

Easily interrogated/analysed/manipulated database.

Automated 'Active Contact' e-mail & SMS Marketing & Information - low cost/high touch.

Mail merge integration with standard word processor package.


Provides breakdown of all customer transactions.

Link/data export to standard accounting software.

Invoices for part and full transactions.

Provides payment reports - by payment type, event/product type.

Ticket sales showing revenues.

Entry data of patrons showing patrons on the site/venue per 10 minute time slots.

Members entry information.

Full catering breakdown for facilities and food ordered.

Reports can be customised to reflect the organisations needs.


Encryption & Secure Access controls are provided throughout.

Automatic backup and recovery procedures integrated as standard.